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From our Small Business Blog: How to market your business using the 4Ps
This week on our Small Business Blog we’ve got tips from marketing and branding experts on how to develop and grow your business. Angelica Moreno, who has managed the well-known household brands Becel,...
View ArticleMake your small business play with the big boys, part two: establishing a...
By Karen Geier Last week, we covered how to establish the core of your brand. This week, we’re going to cover how to interpret that visually, and how to work with designers. There’s a reason no one...
View ArticleMeasure twice, cut once: why you need digital analytics
By Karen Geier One of the greatest advantages of bringing your business online is the ability to get deep data on what people want. This, coupled with the social web, can help you design marketing...
View ArticleThe 5 Worst Campaigns of 2012
By Karen Geier One of the worst things about being a marketer isn’t when someone doesn’t like something you do, nor is it when someone has a negative experience with your brand because you can always...
View ArticleMarketing Mythbusters: Infographics
By Karen Geier Unless your internet has been unplugged for the last two years, you have undoubtedly seen an infographic. These visual representations of everything from what’s in different...
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